Anti-smoking Ads

The people in anti-smoking ads are getting younger and younger, losing teeth and turning wrinkly, having strokes and heart attacks in their early forties, which is, I suppose, a more effective way of getting younger people to not start. But why would it not work to show people in their late seventies with lung cancer that spread and became terminal, who want to see the adults their grandchildren would become, who feel like their adult children remain in need of their guidance, who simply don’t feel ready to die?

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